FRANCHISE LEAD GENERATION
Franchise Sales Force understands how daunting it is to determine what sources to use when examining franchise lead generation. The options available to generate
franchise leads can seem endless and when you look at the costs you realize how critical your choice will be to the success of your franchise.
Today's franchisor has many franchise media choices; franchise web portals, pay per click and search engine optimization, franchise trade shows,
franchise periodicals, industry print and old school newspaper ads. In all cases, it is always important to focus on the quality of prospects, not the quantity.
One of the most interesting things about franchise lead generation is it's dynamic. The best sources for quality inquiries will be heavily influenced by your business
segment as well as your total initial investment. The other constant is... your results will change and change rapidly.
Change aside, every indication is that the internet, and its various options, is the media of franchise marketing choice. Strengthening your franchise organic placement,
pay-per-click campaigns, portal media and digital networking can produce consistent returns.
Working through your marketing plan can be quite an undertaking. To avoid aimlessly burning advertising dollars in ineffective media, you or your agent, should be
continuously monitoring your inquiries from a cost-of-sales perspective. In franchise marketing, knowing your return-on-investment (ROI) on each and every media
component is key.
Customized Franchise Lead Management Programs
Franchise Sales Force has extensive experience in the systematic science of franchise lead management. We understand the nature and motivation of the media outlet
and their methods of both acquiring and maintaining your business. We also understand the intentions and motivation of the inquiring candidate, know how to attract, manage,
process and close well matched, quality franchise candidates for your franchise concept.
Franchise Sales Force will research your franchise segment. We then identify your franchise development goals and present you with a comprehensive franchise lead
development plan that is both affordable and effective. Franchise Sales Force is equipped to either provide you guidance or directly handle your negotiations with web
Search Engine Optimization (SEO) professionals, Pay-Per-Click campaign management, Franchise Portals agreements and print media to advertise your franchise opportunity.